Advertising, Sales, Promotion, and Public Relations, Using Social Media and Mobile Marketing to Connect with Consumers, and Personal Selling and Sales Management

When reading Chapter 19, I read that public relations activities usually focus on communicating positive aspects of the business. A frequently used public relations tool is publicity. Publicity tools include news releases and news conferences. I was doing a public relations class for college and it was nice to see that topic come up for this class.


When reading Chapter 20, I learned that the reach, cost, investment, timeliness, flexibility, and influence of social media have transformed marketing communications, including the practice of influencer marketing. The convergence of the real and digital worlds in social media is the result of the proliferation of interlinked smartphones, tablet devices, connected cars, sensors, special identification tags, databases, algorithms, apps, and other elements. It was interesting to read about something that we use in our day to day lives in a way that uses it in a way that can help a business thrive.


When reading Chapter 21, I learned that salespeople occupy a boundary position between buyers and sellers, because they are the company of many buyers and account for a major cost of marketing in a variety of industries. They play a significant role in tailoring solutions to customer problems to customer value creation. That was very interesting to read and helped me learn a lot about sales management.
 



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