My Experiences With Understanding Consumer Behavior, Understanding Organizations as Customers, and Understanding and Reaching Global Consumers and Markets

When I worked on this weeks assignment I wasn't aware of the consumer purchase decision process in Chapter 5 and how it consists of five stages, problem recognition, information search, alternative evaluation, purchase decision, and post purchase behavior. It was just one of those things I didn't really think about until now.



When I got to Chapter 6, I learned that there are three different organizational markets, which are industrial, reseller, and government. It was fascinating reading about all the different markets and how they operate. It must take a lot of work to keep all that together.



When I got to Chapter 7, I got to learn all about how a global perspective on world trade views exports and imports as complementary economic flows, which are a country's imports affect its exports and exports affect its imports. It was really interesting to read how all that worked. I loved doing the questions on Chapter 7 the most, really interesting information about Japan and how an American commercial wouldn't be as successful in Japan like it would in America.







Comments

Post a Comment

Popular posts from this blog

Reaction Paper: Consumer Decision Process

Image
When I want to make a purchase on something, I think. what do I want? Do I want something that's related to my hobbies, like wrestling or video games? Do I need to buy anything like Fathers Day gifts? Do I want to buy something at a discount at the store I work at? When I want to purchase something related to my hobbies, 9 times out of 10 I will go to Amazon to see if they have what I'm looking for. Its usually things like toys to collect or a video game accessory that would look nice to own.  If I wanted to wait and buy something at my store, something like vitamins or things my family wants while I'm there, then I would buy those things with the employee discount I have.
Read more

The Final WebLog

When I got to Chapter 7, I got to learn all about how a global perspective on world trade views exports and imports as complementary economic flows, which are a country's imports affect its exports and exports affect its imports. It was really interesting to read how all that worked. I loved doing the questions on Chapter 7 the most, really interesting information about Japan and how an American commercial wouldn't be as successful in Japan like it would in America. While reading Chapter 10, I learned that f rom the important perspective of the consumer, newness is often seen as the degree of learning that a consumer must engage in to use the product. With continuous innovation, no new behaviors must be learned. With dynamically continuous innovation, only minor behavioral changes are needed. With a discontinuous innovation, consumers must learn entirely new consumption patterns.  I never thought of it that way, so this was a new learning experience for me. While reading
Read more